ABOUT
About the founder
Hi, I am Belle. An entrepreneur and dreamer attracted to beautiful designs, fashion, paper goods, fragrances and yes, not forgetting flowers. Fun fact about me - I am a daydreamer and I can't whistle.When I was a kid. I would always carry a sketch book wherever I go, and doodle whenever I had the chance. I first graduated with a background in visual design in my teens, followed by a fashion degree from University of the Arts London and a marketing masters from Imperial College London. I also had the opportunity to travel the world and experience different cultures as a flight attendant before my studies.
When designing, I am a perfectionist and I love to experiment till I am truly happy with the end result. Be it playing with colours, shades, fonts, shapes, patterns, prints and texture. With jewellery, pretty much the same. I'd sketch and experiment with different materials, fabrics, chains, and gem stones till I'm satisfied.
About the blog
A place to share my thoughts on lovely designs, fashion or the pretty little things I stumble upon. Being a visual creature, I express better with imagery than words. Hopefully you'll enjoy and be inspired.
About Fleurs Avenue
Started early 2009 with its first presence on ETSY, subsequently stocking independent stores in London. She took a break and now she's back.
Our whimsical jewellery designs are driven by dreams, nature, stories, poetry, fantasy and cultural inspiration. Every piece of jewellery is designed and meticulously put together with love and attention to details. To spark joy and to beautify women as flowers do to earth.
We truly appreciate each and every comment or email from you. Having you tell us how much you enjoy reading our articles, our designs encourages and motivates us to do better. If you'd like to say hello, request advertising info, or like us to feature your shop or product. please drop us an email to fleursavenue@outlook.com.
We do read your messages and we will get in touch with a reply as soon as we can.
